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Data Retention Policy

Effective August 16, 2026

The short version

Clip videos are deleted automatically 180 days after upload. Your coaching results — the findings and the progress trends built from them — are kept until you delete the clip or your account. 4thCoach records video of young athletes, so we treat the footage as the sensitive part and the coaching text as the part worth keeping.

What we keep, and for how long

DataRetention
Clip video (and its audio, which is part of the video file)180 days from upload, then deleted automatically
Audio coaching walkthrough generated for a clip180 days from upload, then deleted automatically
Findings, coaching text, and progress trendsUntil you delete the clip or your account
Still-frame thumbnail for a clipUntil you delete the clip or your account
Coach chat messagesUntil you delete the clip or your account
Athlete profiles you create (name, sport, position, handedness)Until you delete them or your account
Account record (email, sign-in identifier)For as long as your account exists
Crash and performance diagnosticsRetained by Firebase Crashlytics on its own schedule; not tied to your identity
Aggregate, anonymized counts and cost rollupsKept indefinitely — these carry no video and nothing identifying

What "deleted automatically" means

A scheduled job runs once a day, finds every clip that has passed its 180th day, and deletes that clip's video and audio walkthrough from storage. The clip's findings and thumbnail stay, and the clip appears in your library as expired — you keep the coaching, you lose the footage.

Save any video you want to keep before its 180 days are up. Expiry is not reversible and we do not keep a copy.

Deleting things yourself, sooner

You don't have to wait for the window. Deleting a clip inside the app removes its video, thumbnail, audio, findings, chat, and comparisons immediately. Deleting your account (Account → Delete account) removes your authentication record, every clip, and every finding — usually within a minute; if any step fails, the app tells you and your sign-in stays active so you can retry.

After an account deletion, no video remains. Aggregate figures (counts and cost totals) persist, along with a small number of safety and audit records — for example, safety reports you filed and internal access logs — that we retain for trust-and-safety purposes.

If you're not the account holder

4thCoach accounts belong to adults, and the athletes in the clips don't have their own accounts. If your child appears in someone's 4thCoach clips and you want that footage removed, email us at bryan@4thcoach.com and we will delete it. You do not need a 4thCoach account to make that request.

Changes to this policy

If we shorten a window, we'll just do it. If we ever lengthen one, we'll say so on this page and inside the app before the change takes effect. The "Effective" date above reflects the most recent change.

Contact

Questions or deletion requests: bryan@4thcoach.com. See also our Privacy Policy and our Information Security Program.

4TH COACH TECHNOLOGY COMPANY
30833 Northwestern Highway, Suite 204
Farmington Hills, MI 48334
United States

Latest: August 7, 2026 — New Subscription Options for 4thCoach+ See all updates →

Made in Michigan by one person. iOS only. Priced to cover its costs.

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